Realtors, what do you say to a client who wants to list their home at a price greater than the home is worth? What is your home pricing strategy?
Well, as a real estate professional, you have two choices. You can explain to the home seller that the price is too high and they’ll need to lower it. Or, you can tell them about a marketing tool that will help them get top dollar. Which sounds better to you?
Home Staging is that proven marketing tool. It gives a house a competitive advantage over similar homes and is a creative alternative to price reductions. The cost of home staging will certainly be less than their first price reduction. What have they got to lose?