Home Staging Purchase, NY

by Susan AtwellHome Staging Success Stories

Stretching the budget on a luxury vacant-home staging for a 10,000-square-foot home.

It’s not every day we receive a call to stage a vacant 10,000-square-foot home, and at first, even I am a bit overwhelmed at the prospect. Having enjoyed working with the home owner before, I decide to accept the challenge.

We offer two options to our client. One option stages just five spaces, the other stages eight. The owner, understandably, chooses the lesser of the two budget options.

The agent, home owner, and I all agree that the goal of staging will be to add just enough furniture to define and warm each space, show off the size of each room, and highlight the flow of this expansive house, all while creating an emotional connection to the home. By using minimal furniture in each space, and making smart furniture choices, we are able to stretch our five-space budget to cover eight.

Family Room Before

Family Room After
The TV and stand, also from the home owner’s house, is a perfect fit for a space built for an older-style tube television. This area is now updated and modernized at no cost.

Every inch of wall is painted a consistent white, heavy drapes and wallpaper are removed, floors are refinished, necessary repairs made, basement carpeting is replaced, and the home is thoroughly cleaned, all in preparation for staging.

In keeping with the clean modern look in this traditional home, many of the chandeliers are removed, while plenty of light is supplied by generous amounts of recessed lighting.

We rent all the furniture, rugs, and most of the art, and then “shop” at the home owner’s current residence, just one town over, for fun and unique accessories. It’s better than HomeGoods!

When the staging is done, agent Loretta Rapisardi, Julia B. Fee Sotheby’s International Realty in Rye, NY, is thrilled with the results and knows that the sale is hers to make.

“Susan, Thank you! I had the broker open house today. You got rave reviews and everyone wanted to know, “Who was the stager?” All your design choices, together with the seller’s improvements, made the house look crisp, clean, and new! Your careful choice of staged furniture and placement were spot on – even the grandfather clock!”

Loretta Rapisardi

Julia B. Fee Sotheby's International Realty, Rye, NY

That grandfather clock became a bit of a joke between Loretta and me. Without a place to store it, we worked it into the family-room staging. What at first seemed like a challenge worked well because it allowed us to put fewer holes in the walls and hang a smaller art piece, one that belonged to the home seller.

The luxury market is a tough sell, but doing everything right gives a home owner the best chance of selling in the least amount of time, for the highest possible price.

A great effort by all to stage this 10,000-square-foot Purchase, NY, seven-bedroom home, which sells for 2M dollars.

(The success of this project leads to another successful staging in Rye, NY.)

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The basement – which consists of three of the ten thousand square feet – along with the exterior spaces are staged for zero dollars, using furniture left behind by the home owner.

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