A good question often asked by Realtors and home sellers. Here are 3 simple options to answer the question, Who pays for Home Staging.
Option 1 – Home Seller Pays
Ideally, home sellers will see the value of staging their home for sale and pay for it themselves. For many years now studies have been conducted with regard to return on investment. Going back, HomeGain’s 2009 survey, shows the rate of return for home staging as 583% on an investment as small as $500. More recently, Realtors surveyed believe home staging increases the dollar amount that buyers are willing to pay for a home by between 1 and 10%, yet more proof that home sellers have the most to gain from an investment in home staging.
Option 2 – Real Estate Agent Pays
Another option is for the Realtor to pay for an initial 2-hour consultation. Let your client know this is your gift to them, a gift that should bring a quicker sale resulting in a higher sale price.
For home sellers who like to DIY, a consultation may be all they need to properly prepare their home for sale.
Option 3 – Real Estate Agent Reimburses at Closing
And finally, here’s an option that combines the best of options one and two. Ask your client to make the initial investment, and offer to reimburse an agreed amount at closing. For example, reimburse the client at the closing table for the initial 2-hour consultation. It is then at the home seller’s discretion to invest in any additional time.
This option offers the least risk and protects the Realtor in the case clients take the home off the market, do not implement the recommended changes, or insist on listing the home at too high a price.
Dining/Living Room – Before Agent-Paid Home Staging Consultation
Dining/Living Room – After Agent-Paid Home Staging Consultation
The Choice is Yours…
Each client is unique and you’ll decide which option works best. The goal is to help all clients sell quickly, and for the best price, by consistently incorporating staging into your marketing plan.