A good question often asked by Realtors. Here are 3 simple options to the question, Who pays for Home Staging.
Option 1 – Home Seller Pays
Ideally, home sellers will see the value of staging their home for sale and pay for it themselves. According to HomeGain’s 2009 survey, the rate of return for home staging is 583% on an investment as small as $500. As this shows, sellers have the most to gain from this investment.
Option 2 – Real Estate Agent Pays
Another option is for the Realtor to pay for an initial 2-hour consultation. Let your client know this is your gift to them, a gift that should bring a quicker sale resulting in a higher sale price.
Option 3 – Real Estate Agent Reimburses at Closing
And finally, here’s an option that combines the best of options one and two. Ask your client to make the initial investment, and offer to reimburse an agreed amount at closing. For example, reimburse the client at the closing table for the initial 2-hour consultation. It is then at the home seller’s discretion to invest in any additional time.
This option offers the least risk and protects the Realtor in the case clients take the home off the market, do not implement the recommended changes, or insist on listing the home at too high a price.
Dining/Living Room – Before Agent-Paid Home Staging Consultation
Dining/Living Room – After Agent-Paid Home Staging Consultation
The Choice is Yours…
Each client is unique and you’ll decide which option works best. The goal is to help all clients sell quickly, and for the best price, by consistently incorporating staging into your marketing plan.