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A Tale of Two Home Stagings

by Home Staging Success Stories

A tale of two home stagings—a primary residence and, three years later, an inherited home.

When Don decides to sell his Rye Brook, NY, home, former staging client and veteran Realtor, Colleen Gallagher refers him to AtWell Staged Home.

Three years later, after inheriting his mother’s White Plains, NY, home, Don, a satisfied client, reaches out to AtWell Staged Home once again for guidance in the preparation for its sale.

Both homes receive multiple offers shortly after listing and sell very close to asking price. Here are Don’s own words regarding the results and staging experience for both homes.

“Susan helped us twice under two different sets of circumstances and did a great job both times.

“First, we decided to swap homes within the same town. Susan helped declutter our household. My wife, three kids and I accumulated a lot of stuff in 17 years. With her guidance, we were able to make our house look bigger and brighter at minimal cost.

“Since we were moving, the decluttering served the dual purpose of cleaning out all sorts of clothes, household items, no-longer-used toys, etc., that had not been touched in years. The proof of success was that the house sold within a whisker of asking price in less than a week.”

This 4-bedroom, 3-bath, 2,400-square-foot Rye Brook, NY, home has multiple offers within days of listing and sells for $929k, only 1.7 percent below asking price.

“Susan also helped me with the bigger project of preparing my mother’s house for sale. My parents had lived in the same house for 55 years, so this was a huge endeavor.

“As is the case with many of us, Mom did not change or update things very much over the years. Nevertheless, Susan came in and made a dated home look clean and bright at minimal cost yet again. The house sold in 5 days for essentially asking price.”

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And that’s one of the most rewarding aspects of my job—helping clients through the additional difficulties that arise when selling an inherited home.

“In both experiences, huge improvements were made at minimal cost. Painting, taking out carpet to expose hardwood floors beneath, removing bulky window dressings, decluttering, and rearranging furniture are just a few examples. She did not suggest high-expense items such as redoing a kitchen or bathroom, though they clearly needed updating. She explained that it was better to leave that to the new owners as long as the existing appliances, toilets, sinks, etc., were working and clean. She made both homes look great without incurring a major expense.”

AtWell Staged Home’s approach is the same for all homes being sold and especially relevant to those caught in the emotional and often rushed selling situation associated with an estate.

“Susan is willing to do all the work for you (she has contractors with whom she works), have you do the work, or have it done by your own contractors. Basically, she is very flexible and easy to work with. She answers phone calls reliably and promptly.”

Don’s mother’s 3-bedroom, 2 bath, 2,200-square-foot, split-level White Plains, NY, home sells for $699k, just 3.4% below asking price. A total of five offers are received within the first few days, and this home goes to contract an unbelievable 14 days after listing.

“Finally, we more than recouped her fees even if we only consider the greatly reduced time it took to sell both properties. I would recommend Susan unconditionally, and I don’t say that very often.”

Don S.

White Plains, NY

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