Do-It-With-You Home Staging in New Rochelle, NY
Do-it-with-you home staging in New Rochelle, NY, leads to a final sale of $155K, or 9.5 percent, over asking price.
Do-It-Yourself
The DIY, or do-it-yourself, approach is often associated with the “walk-and-talk” consultation. This is where the stager walks the home with the sellers, making suggestions along the way. These consultations typically last two to three hours. The sellers then choose which recommendations to implement and execute the staging on their own.
Do-It-For-You
Full-service staging, or a do-it-for-you approach, is where the stager is hired to handle and coordinate everything from contractors and vendors to the final staging.
Do-It-With-You
For anyone following this blog for any length of time, you probably know that AtWell Staged Home’s specialty, or Stage to Profit® System, is a do-it-with-you approach.
I like to think of it as the Goldilocks approach to home staging—getting it “just right,” by working with you and with what you already have.
I think this is really the sweet spot for the majority of home sellers. And it has definitely become my sweet spot based on the interest and enthusiastic response from home sellers and Realtors alike.
Also, it’s a lot of fun for our clients too. You are a part of the process every step of the way. You’re seeing the transformations in real time, right before your eyes. You approve every change, and you learn all my secrets (because I’m a teacher at heart).
Best of all, it reduces the stress of preparing a home for sale because when we are done, you will know exactly how to stay organized and be ready for showings at a moment’s notice. And as every real estate professional will tell you, you never want to turn down a showing.
How and What Our Client Chose
Home seller Laura is referred to AtWell Staged Home by her agent Dean Bailey, of the Dean Bailey Agency in New Rochelle, NY. Our first step is a phone call to discover which of these three high-level staging options is right for her.
During our discussion, we learn that the DIY approach does not offer the level of support Laura wants. She would like to break up the staging tasks over time, as well as bounce ideas off the stager along the way.
We then discover that the do-it-for-you approach is much more than she needs. Laura wants to be a part of the process, purchase additional items that will work for both this home and her next home, and to use as many of her existing items as possible.
In the end, the best fit for Laura is our Stage to Profit®, the do-it-with-you, approach.
Working Together
Laura is a planner. Knowing that she needs to list in January, we start in October with a “working” consultation.
Due to the size of the home and scope of the project, the initial consultation turns into a walk-and-talk meeting. During that time we review all the spaces and make a plan for completing the rest.
A few days later Laura and I stage the large deck. We want to photograph the exterior of the home at its best—before the trees drop their leaves and everything turns a depressing brown.
Over the next three months, we meet two more times.
During those months Laura brings the items we won’t need for staging to her new home, makes donations, paints the interior of the home, has select floors refinished, and purchases a few chairs, some bedding, three area rugs, and more faux plants.
After walking and talking throughout the first appointment and working together for the next three, the finishing touches are all wrapped up in a 10-hour workday by stager and assistant.
The home is now ready for interior photography and showings.
In the end, the do-it-with-you approach is her preferred method, combined with a bit of stager-guided DIY and do-it-for-you along the way.
The Results
Within 5 days of listing, this 6-bedroom, 4-bath, 4,100-square-foot New Rochelle, NY, home receives 7 offers and sells for 9.5 percent, or $155K, over the $1.65M asking price.
Here’s what Dean Bailey has to say about the results:
“Listed and sold above asking! Results like this don’t just happen. In a competitive market, this home stood out. Thank you for everything that you did to help my client properly prepare her home for sale! As a direct result of the transformation you created this home sold for $155K over asking at $1.8M.”
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