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Home Staging Millwood

by Home Staging Success Stories

What happens when a Realtor suggests home staging to her Millwood, NY, home seller? Everything good!

In my article Should You Be Insulted When Your Real Estate Agent Recommends Home Staging? we discuss all the reasons why Realtors recommend home staging.

Many agents recommend—and sometimes even pay for or reimburse—home staging consultations for their clients. What’s surprising is that not all home sellers take advantage of this gift. A gift where the home seller has the most to gain.

It’s a matter of simple arithmetic. For example, a 10k higher sale price is 10k in your, the home seller’s, pocket, but only a few hundred dollars in additional commission for your agent.

So then why would your agent bother recommending home staging? Because it’s not about them, it’s about you, the seller, and how you benefit with a faster sale, more money in your pocket and more important, a less stressful selling process.

We begin this project, as we begin all our home staging projects, with a 2-hour “working” consultation. During this time we walk through the house with Peter, the home owner, to learn what he needs in order to live comfortably while his home is on the market. Armed with this information, we recommend individualized and realistic changes and updates.

At the end of the consultation, we have exhausted all the resources in the home and agree that the living room—which is being used as a gym—would show best with comfortable seating on display. As there is no extra furniture in the other parts of the home to fill in the gaps, Peter agrees to rent a sofa, love seat, small area rug, coffee table, side tables, and two lamps.

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For just a few dollars more, Peter also agrees to rent a twin bed for the basement bedroom to show how this space has the potential to be used for guests or a nanny.

Other updates include a complete cleaning of the home, grout repair in the great room, window treatment removal in select areas, a professional cleaning of the basement carpet, and repainting of the basement, one bedroom, and Peter’s office.

Peter opts to have AtWell Staged Home complete the staging while he manages the updates, painting, and cleaning. Working together, the home is ready for the market in less than 4 weeks.

This Millwood, NY, 3-bedroom, 3.5-bath, 2,939-square-foot, Colonial, built in 1987, receives 2 offers and sells in 3 days, for $757,750, which is $27,850 (over 3.8%) over the $729,900k listing price.

Here’s what Peter’s Realtor, Denise, has to say about this success:

“The results are in again! From the front door entrance, throughout every level, this home was transformed from a diamond in the rough to the “Gem on the Market”. Within 3 days we had a bidding war leading to a final sale of 104% of list price. The staging helps marketing, photos, video, and print look sleek and professional. Thanks again Sue.”
Denise Giordano

Associate Real Estate Broker, Coldwell Banker Residential Brokerage, Yorktown Heights, NY

And here’s what Peter has to say:
“I recently sold my house in Millwood, NY. It sold in less than a month, a huge load off of my mind. I had a very good agent, and her best move was encouraging me to let Susan Atwell stage my home.

Susan appeared at exactly the right time with advice on transforming the home for sale. In addition to my to-do list, we agreed that Susan and her assistant would return for a day and do furniture and art rearrangement, etc.

They came and transformed the home quite dramatically—I am still trying to arrange my possessions nearly as well in my new place! I believe that the work Susan did and the knowledge she imparted to me on showing the home properly were crucial to the quick sale. It was money more than well spent.”

Peter K.

Millwood, NY

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