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Ridgefield, CT, Home Staging

by Home Staging Success Stories

Ridgefield, CT, Home Staging leads to 8 offers, sells (for cash!) at 14%, or $151K, over asking, and is in contract within days of listing.

“Wanted to let you know that we got a really great cash offer for the house! The buyers even wanted to buy the rugs and some of the furniture. Thank you so much for your hard work. It was instrumental in getting us the offer so quickly.”

Janet & Dave A.

Ridgefield, CT

Janet and Dave text me this exciting news not long after listing their home for sale. The results are well earned by these hardworking home sellers who, with the much appreciated support of their listing agent, Sam Campolo of Compass Real Estate, take all of the staging advice offered by AtWell Staged Home.

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Sellers opt to purchase three new area rugs, two fabric dining chairs, and four chairs for the new kitchen table (formerly the desk in their bedroom). They also elect to acquire new bedding, a variety of decorative throw pillows (aka “pointless pillows” as Dave calls them), a few faux plants, some minor pieces of art, and a slipcover for their bedroom sofa.

Looking carefully through the before-and-after images, you’ll see how these investments enhance the use of the clients’ furniture and effectively stage each space.

Without staging and painting, this home might have listed for only $950K, but after staging, the home lists at $1.1M.

Here’s what successful agent, Sam Campolo of Compass Real Estate, has to say about the results of this Ridgefield, CT, home staging:

“Susan’s staging skills always bring great results for me and my clients through higher list prices, faster sales, and more offers in less time.

Past clients rave about Susan and how she works. She is fair and tries her best to work with her clients and what they already have. I knew that this home could also benefit from Susan’s staging expertise.

The final results were 8 offers—with the first full-priced offer coming in on the first listing day—and a final cash sale of $151K over asking.

I give a lot of credit for this rapid sale to the staging that was done and the overall presentation and feel of the home. With results like these, I will continue to recommend Susan to all my future sellers.”

Sam Campolo

Licensed Real Estate Salesperson, Compass Real Estate

This 3-bedroom, 4.5-bath, 3,600-square-foot Ridgefield, CT, house has a full-price offer on the first listing day. And due to the staging efforts of these home owners, their house receives a total of 8 offers and sells for cash at $1.25M, or 14% over the $1.1M asking price.

By design, when a staging is complete, it’s not obvious what work was done or if the furniture, art, and accessories were purchased or found in the home. So let’s consider a few of the key details of this home to show how we can use so much of what our home sellers already have.

How you live in your home is not how you can sell your home. You’ve heard it a million times, but how many are truly willing to make the necessary changes to market their home and make it easy for buyers to see themselves living there? Well, our home owners, Janet and Dave, are on board from the very beginning.

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For their lifestyle and due to the layout of the house, this tucked-away dining room serves better as a gym. We had great fun staging the bookcase with items found from around the house—my favorite (and I think Dave’s too) is the large red car. Two new fabric end chairs and a palm tree are purchased, but the table and even the light fixture are simply relocated from the kitchen.

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I felt that buyers might be confused when walking from the great room’s sitting area to a family room with a TV, to another, even larger, family room with yet another TV. What can we do to differentiate and define these three spaces?

We opt to make the largest and last room—which already has a built-in TV screen and sound system—the media room. We eliminate all the electronics from the smaller family room with fireplace, turning that into more of a cozy living room. We did keep the home owners office in the larger media space, since there is no dedicated office in this home.

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Windows and posts in both “kids” bedrooms make furniture placement a challenge (and we don’t want potential buyers to pick up on that). For the formerly blue bedroom, we don’t have two twin beds—to place on either side of the window—so we opt to place the full-size bed under the window, removing the headboard so that it does not create what I refer to as the “prison bar effect.”

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A similar challenge is found with the other bedroom. Where do we place the bed? Since the room is so large, we are able to do something we rarely do and that’s to place the bed on the diagonal. In most cases, that configuration “eats up” too much visual space, but in this case, the room is so large that this is actually the result we want. The king-size bed is replaced with a twin bed found in the dressing room/walk-in closet. The area rug is borrowed from the formerly blue bedroom, and the only item purchased is new bedding.

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The bedroom bathrooms have all been recently and beautifully updated, and as you can see, it does not take much to make them shine.

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For the basement, we place all the unused and misfit furniture to show the potential this space holds. If the space is finished, it could be a gym, TV room, dedicated office, or it could even return to its former role as a woodshop.

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The pool area needed very little. More “pointless pillows” are the only purchase. And the organic live-edge wood bench is relocated from under the deck to the pool patio. It looks and fits so perfectly between the stones on the far end of the pool that you would think it had been there all along.

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