Stage to Profit®
The fastest path to "Sold!"For Home Sellers
Stage to Profit® is a collaborative system that makes it quick, easy, and fun to prepare your home to sell for top dollar in the shortest time possible…without becoming a stressed-out mess.
With this system, which is perfect for homes of all sizes and price ranges, there are no extravagant alterations or expensive makeovers required. We use what you already have so you can list and sell quickly.
Plus, this system allows you to be part of the process so you can approve every change, learn my secrets, and stay organized and ready for showings at a moment’s notice. Sweet!
We start with a hands-on working session where we begin to transform your home on the spot. By the end of this session, we’ll have completed as much staging as possible and, if necessary, create a powerful plan for the rest.
Stage to Profit® is the answer if you’re…
- Worried your home won’t sell quickly.
- Afraid you won’t get your asking price.
- Confused about where to start, what to do, and how much to invest.
- Overwhelmed at the thought of keeping your home staged 24/7.
With Stage to Profit®, you have a simple, easy way to transform your home so it sells fast at an ideal price, without making unnecessary investments of time and money in the process.
We can show you how to use what you already have to turn your house into a buyer’s first choice. And get it all done in a day or less (usually).
No big expenditures. No “where do I start?” No stress, confusion, or going it alone.
When’s the best time to start?
Now!
Schedule your home staging consultation before you:
- Empty a furnished home.
- Paint rooms the wrong color.
- Make unnecessary repairs or updates.
- Purchase things you don’t need! (Such as new carpeting to cover bad hardwood floors because you didn’t know…those bad hardwood floors are more valuable to buyers than carpet.)
Let us do our magic before you waste your time and money on unnecessary or ineffective updates, work, or repairs.
Here’s how we can work together to get your home sold fast and for a phenomenal price!
Step 1
Call me and we’ll discuss your unique project.
I want to hear about your home, your goals, and your timeline. I’ll answer your questions regarding the process and give you time and investment estimates.
Step 2
Set up an appointment for an initial working consultation.
We start with a working consultation in your home or online. These consultations generally last 2 to 4 hours.
Step 3
Let’s get ’er done!
The second I walk into your home, I’ll propose design and decorating modifications to accentuate the best features of every room. You’ll be a part of the process every step of the way as we transform your home on the spot.
We’ll rearrange furniture, art, accessories, and get your home photo-ready…as if photos are being taken that very day.
Plus, we’ll create a stress-free plan that allows you to get ready for showings at a moment’s notice and take action on any to-do’s we didn’t get to during our working session.
Stage to Profit® is a “Just-Right” Staging System
that’s Fast, Fun, & Effective
Unlike expensive, out-of-reach full-service staging, Stage to Profit® is a do-it-with-you service that allows home sellers in every price point to benefit.
Discover if it’s just right for you too.
Stage to Profit® Case Studies
White Plains Home Staging
With just two days to stage, this home is transformed using only items found in the home, and sells for over asking price to the first people to view it. See more…
Ridgefield, CT, Home Staging
See how minor investments enhance the use of the clients’ existing furniture and effectively stage each space, leading to 8 offers and a final sale price 14% over asking. See more…
Estate Staging in Heritage Hills
This inherited condo in Heritage Hills, Somers, NY, is staged using only the items remaining in the home and sells quickly for just over asking price. See more…
Virtual Staging Consult Success
Working with these Poughkeepsie, NY, home sellers remotely, we use what they already have, resulting in multiple offers within the first listing week. See more…
Pawling Model Home Redesign
After more than 10 years, this now dated but well-decorated model home becomes a well-staged home, when redesigned using the original designer finishes. See more…
Planning Ahead for a Big Sale
This Northern Westchester County, NY, house receives 6 offers within days of listing and sells for almost $100K, or 9.5 percent, over asking price. See more…
When you want to enjoy a staging process that’s a fun adventure and not an expensive drag…Stage to Profit®.
We stage your home so it sells fast and for top dollar without wasting your money on unnecessary decorating expenses or turning your home into something it’s not.
Susan Atwell on Home Staging…
“For any home the first step is to get it to be and feel move-in ready.”
“Most of the time…it’s just a series of minor changes that add up to making these big first impressions.”
“Bottom line…I want my home sellers to sell high, sell fast, and not become stressed out messes during the selling process.”
Here are just a few raving fans who Staged to Profit®…
Click here to see more…
“My husband and I didn’t think we needed a stager to sell our house. We thought that all we needed to do was declutter. With Susan’s expert advice and guidance, not only did we declutter, but we also managed to showcase the beauty of our 95-year-old colonial by picking a few key pieces of our own furniture and positioning them in strategic areas around our house.
Simple tips had a huge impact on the appearance of our home. For example, removing curtains showed off all the light coming from our windows which made our house look bigger. Susan also helped us pick just the right neutral colors for our walls. It was invaluable to see our home from another perspective!
We received offers within 48 hours of listing and we closed within the week of our initial listing. We’re sure the staging of our home is what helped to sell our house quickly!
We truly appreciated Susan’s expertise, hard work, work ethic, and patience throughout the whole process!
Thank you again for all your help, Susan, and for making it possible for us to enjoy the process of staging our home for sale!”
“What my homeowners and I appreciate most about Sue is her creative vision and her focus on cost-effective modifications.
She has the unique ability to utilize what is readily available in the home and transform my seller’s properties into, what I like to call, the “GEM on the market.”
Thank you Sue for another quick and successful sale!”
“You had a good eye for what we needed (and didn’t need) to stage our home to sell quickly. I also appreciated that you were able to stage our house using just my existing furniture and that we only had to buy towels, doormats, pillows, and a throw!
It was a lot of work to stage the house, the cottage, and the outside but well worth the effort because the house looked beautiful, and I’m sure that is why it sold so fast. Thank you!”
“Home stager Susan Atwell is my secret weapon for successful sales and happy home sellers. Minor changes in a home’s appearance can make major differences in its appeal to potential buyers. Susan knows exactly how to use what the home owner already has to transform a home, leading to faster sales and higher sales prices. It’s not unusual for a home seller to be intimidated or nervous at the thought of having a stager in their home, but Susan quickly puts them at ease. In just a few hours she collaborates with the seller for a quick, highly effective, and, more importantly, still livable transformation that everyone, especially buyers, will love.”
“We approached Susan about a year before we planned to list our house to get her input on what furniture and accessories to keep for staging and what to get rid of. We especially liked her idea of staging the house using things we already own. When we were ready to list the house, Susan came in for the final staging, which took just a few hours. It was a pleasure working with her, and we are very pleased with the results.”
“As a real estate team with decades of experience between us, we know just how important staging is to a listing. We have been recommending Susan to our sellers since 2009 and will continue to do so. She has an extraordinary eye and an innate sense of what appeals to buyers in the current market. She works with sellers using what they already have and within their budget as much as possible. It is always a delight to see the before-and-after photos.
Susan has gone above and beyond quite often, including making arrangements to work remotely on this Poughkeepsie, NY, home during the recent lockdown. The homeowners took her with them room-by-room via a Zoom call and followed her guidance meticulously to get the house ready for sale, which is no easy task with small children. Due to her advice, the house sold within the first listing week with multiple offers.
We cannot stress enough how important Susan’s services have been to us and our clients. Staging makes all the difference when marketing a home and we will continue to turn to AtWell Staged Home for all of our staging needs.”
“We cannot tell you how much we appreciated all your help. It truly made a difference—and still does—as we use your staging tips and ideas in our new home.
It was a far-reaching and eye-opening experience, to be moving and relocating after almost 20 years, and you, Laura, and Todd made a stressful time so much easier.
What I greatly appreciated was your ability to use what we had in our home to give it a fresh new look, your vision and creativity, and your ability to see things through the eyes of a potential buyer. These are all great assets.
Most of all, you gave a fresh feel to a house that was very much in need of one, and buyers responded better than I could have expected. We sold our house more quickly than I expected, and to a wonderful family.
After this experience, we would definitely recommend using a home stager to anyone selling their home. It gives you, the seller, a whole new way to look at your home, and the investment is surely well worth it. Thank you for everything.”
“From the first time Susan and I worked together to stage a small 2-bedroom home in Shenorock, I knew we made a great team. Since then, I strongly encourage all my home sellers to stage their homes because every home can benefit from Susan’s expertise. Susan’s staging helps these homes show better, sell for more, and get on the market sooner. I love getting hands-on in the process and seeing how quickly Susan can transform a home, often in just a few hours, using what they already have. This experience has turned me into a huge believer in home staging after so many quick sales and satisfied clients.”
“Though it was bittersweet, our home was terribly underutilized, and it was time for us to downsize! This house had served our family very well for almost 30 years, and we were hopeful another family would love it and make great memories here just as we did!
Our first big step forward was to hire a savvy real estate agent who advised that we meet with a home stager well in advance of our target listing date. We then met with you in the fall to make a plan for preparing our home for a spring sale. We were so impressed with your suggestions and feedback on our ideas. Your approach saved us time and money because you worked with the furnishings we already owned to show off each room optimally and you recommended against some cosmetic improvements that we were planning to make, which would not have given us a good return on the investment of time or money.
We loved the results! Our agent said the house was perfectly staged, and he did not change a thing! Also, we received glowing comments from family and friends about how beautifully our house was presented. I am convinced that an independent perspective is indispensable—and yours certainly was! When it’s your own home, you’re just too close to see it through the eyes of a potential buyer.
We had 6 showings in the first 10 days after the listing and successfully sold much faster than we expected. Thanks again for all your help. I really enjoyed working with you…one perfectionist to another!”
“Susan Atwell was an “Angel” to my client who was an out-of-state Heritage Hills condo owner that wished to sell. Susan arranged for the condo to be repainted, choosing appropriate colors, have new carpeting and light fixtures installed, and she also was able to be rid of everything else the owner did not want. She kept enough furniture, artwork and accessories to make the condo eye-catching and attractive to potential buyers. After the condo went to contract, she sent the artwork back to the owner and had everything else removed and taken away promptly. She transformed the condo so well that the owner received a higher price than he would have otherwise gotten. I, as a Realtor, was very proud to handle such an attractive listing!”
“It’s been wonderful getting to know you and working with you over this past year. I really appreciate all you did, your recommendations, money-saving tips, and willingness to focus on the areas of most concern to us. We very much enjoyed living in our refreshed home.
I’ve got great news. We sold our home! If you recall we went on the market February 1. By February 16 we had two parties bidding on the house. That got us just over asking!! We couldn’t be happier!
A year ago, when I searched to find a home stager, one of my top priorities was to find someone who used what people already had in their home. I could see from the before-and-after photos on your website that you fit the bill. Using much of what we already had saved us money and allowed us to invest those savings into higher-return projects like painting.
We learned so much from you. You made the process fun and collaborative. Thank you! We couldn’t be more delighted with the results. It feels like a new house. As one of our neighbors said, “Why do we do this when we’re moving out, we should do it when we’re moving in.” She is so right! Can you help us move into our new home? 
Thank you again for helping us show our home in its best light and generating so much interest in our house.”
“Working with Susan to prepare a home for sale is a fun and rewarding process. She has the rare ability to transform a home just by moving furnishings and accessories around. She may ask the homeowner to make a few small purchases, such as fresh towels for the bathrooms or slip covers for a dated couch, but she has a talent for using only what is in the home and making it look fabulous and inviting.
Susan definitely helps me achieve my goal, getting the homeowners the highest possible price in a timely fashion.
Susan, you’ve got that magic touch!!”
“Susan, you did an amazing job transforming our messy house with its existing mismatched furniture into a cozy and chic home. You have great taste and a true talent for home decoration.
It was such a great pleasure working with you to stage our home! I enjoyed the time spent with you very much, and I have learned a lot about decorating from you.
I am waiting for our Realtors’ reactions when they see the home. I know they will be WOWed!
We will need your consultation for our new house. I will talk to you soon.
Thanks again for your super awesome work!”
“After one afternoon with you, I was able to put your staging expertise to work and quickly transform my condo to sale-ready.
It sold after being on the market for only two weeks, at a price that was nearly $20,000 over the original asking price before we worked your magic. Thank you, Susan!”
“Susan has the unique ability to see through the chaos and clutter that often develops in a home over time. She gives my clients clarity and direction while getting them excited about the possibilities a room or home may be hiding. Starting with what my clients already have allows them to decide how much work, time, and money (if any) they would like to invest in the staging process. Susan meets my clients where they are, always keeping their specific goals, budgets, and timelines in mind. Because Susan never judges my clients, their lifestyles, or their homes, they love working with her. Susan’s personalized service offers a refreshing alternative to ordinary staging options. I have full confidence in her work and highly recommend her services.”
“We raised our family of five children in an enormous old Victorian home, gradually accumulating bits and pieces of furniture and a huge collection of possessions. When we decided to sell it, we realized that we needed to do a significant amount of repair work, so we hired Shelley Wells, a construction project manager, to organize and supervise the repairs. Shelley was very efficient and got the repairs sorted in short order, but the house was still packed to the rafters, dark, dingy and disorganized. It was obvious that the next step was to transform our remodeled house into a home that would appeal to potential buyers.
Fortunately, our Realtor recommended that we hire Susan Atwell to take the lead on this part of the job. Susan, with assistance from Shelley and her crew, utterly transformed the house from a randomly furnished, incredibly cluttered dwelling to an elegant, delightful, well-organized and beautifully appointed home. The house became inviting and literally glowed with light. What was so amazing was that Susan accomplished all of this in just two days, using items and furniture we already owned.
Frankly, the transformation was so overwhelming, my husband and I seriously considered taking our home off the market because the beautifully staged spaces were so appealing!
However, we had little time to think about that option because the house sold to the first people to see it. Needless to say, we immediately hired Susan Atwell again to set up our new apartment!”
“My seller felt overwhelmed at even the thought of preparing her home for sale. It’s so hard to know where to begin after living in a house for 20+ years and raising 4 children there!
I had heard of Susan Atwell’s staging services, but I had never spoken to her or had firsthand experience with her work. From my first conversation with Susan, I felt she would work well with my client. Her method of working with the client—first with a hands-on session, walking through the house room-by-room, and spending time together, then making decisions regarding what to keep, what to remove, and how to present a welcoming feeling for buyers—is what we were looking for. Especially because Susan collaborates with the seller to figure out how to use as much as possible of what already exists in the home.
I knew this approach would help my client relax about the task ahead and feel confident that she had good support from Susan.
When the day arrived for the photographs to be taken, before placing the house on the market, I was again impressed with Susan’s support. She greeted me at the door that morning, immediately after helping my seller with last-minute prep for the photos!
When I stepped inside, I was completely amazed with the transformation that had taken place!
By the time the photo session was over, I had decided to list the home for 100K more than I had originally planned.
The house sold quickly and for 50K more than my original estimate.
My client was so pleased with Susan that she is using her services to set up her new home!”
“I knew I wanted help figuring out how to stage our home for sale, but I was concerned about what it would be like to work with a stager.
Hoping to find someone who was low-key, nonjudgmental, and willing to work with what we already owned was key for me.
I turned to our Realtor for help. She recommended Susan Atwell, and I couldn’t have been more thrilled to work with her!
Susan has an incredible eye and a rare talent for paring down, rearranging, and sometimes changing colors to make a tired-looking room come to life and appeal to potential buyers.
Her methodical approach made a potentially daunting task streamlined, manageable, and even fun!
Throughout the process, she was always available to answer questions, ease my anxiety with tasks such as picking paint colors, and even accompanied me to help make the necessary purchases to complete our transformation. The end result was remarkable!
In addition, Susan provided invaluable advice on how to manage the showing process while we continued to live in our home. Not an easy task, but by following her checklist to the letter, we could be ready for a showing on a moment’s notice and in relative calm.
My time spent with Susan was the best investment we made in getting ready to sell our home. I couldn’t imagine having done it without her sound advice and guidance!”
“Susan’s staging skills always bring great results for me and my clients through higher list prices, faster sales, and more offers in less time.
Past clients rave about Susan and how she works. She is fair and tries her best to work with her clients and what they already have. I knew that this home could also benefit from Susan’s staging expertise.
The final results were 8 offers—with the first full-priced offer coming in on the first listing day—and a final cash sale of $151K over asking.
I give a lot of credit for this rapid sale to the staging that was done and the overall presentation and feel of the home. With results like these, I will continue to recommend Susan to all my future sellers.”
“I thoroughly enjoyed working with you and your assistants. You were clearly knowledgeable, had a vision, and were without a doubt on my side. You saved me money by using my furniture to show off my home’s best features, were willing to get your hands dirty, (not avoidable in my home!), and are well worth every penny!
My home received a full price offer after being on the market for only 3 days! (Compare that with the nearly identical home next door that wasn’t staged and is still on the market after 5 months!)
I know that other factors go into the sale of a home, but during open houses of both homes, I was hearing comments from people that they liked my home better because of the ‘feel.’ I attribute that to YOU, Susan.
Considering carrying costs, worry, and the fire that you lit under my butt to get things done, you were, by far, my BEST INVESTMENT. You were the best part of dealing with my personal tragedy.
Thank YOU again for your assistance, friendship, and expertise in preparing my home for sale.”
“Susan was amazing to work with. She came to my client’s home and guided and helped us edit, remove and rearrange the house contents. Susan is very hands-on, some of her tweaks were small and some large, but we staged the house using what was in the house already. I learned so much and had quite a few ah-ha moments. My client spent a minimal amount of money and some sweat equity getting her family’s home ready to sell. We listed and within 6 days received multiple offers and sold for $51,000 over asking price. I know a big part of our success was due to the great job Susan did staging the home. I would absolutely recommend Susan to future clients and colleagues.”
“This wasn’t the first time we tried to sell our home, so we were open to new ideas. One of those ideas – suggested by our agents – was home staging.
At first I was a little hesitant. To be honest, the idea of someone coming through my home and critiquing it made me a bit nervous and uncomfortable. But Susan dispelled all those fears and made me feel totally at ease. (The fact that she kept telling me I had good taste didn’t hurt either!)
After all the staging was done, I wondered why I had ever been nervous. It was a lot of work, but overall the experience was enjoyable. And now I’m looking forward to buying a new home – in the area.
We already plan to invite Susan to help from day one, so we may enjoy the home to its fullest the entire time we live there, not just when we are getting ready to sell.
I also appreciated the fact that Susan used what we already had, and kept expenses to a minimum. After this experience, I would not hesitate to stage and look forward to working with Susan again when we purchase our new home.”
“I have so much success with Susan Atwell of AtWell Staged Home. Susan works magic in any house. She sees a home through the eyes of a buyer and always makes the changes that most increase the home’s market appeal.
Susan has staged homes for me at almost no cost to the home owner, by rearranging rooms and furniture, moving or replacing art-work, and painting select walls. She has changed the flow in a beautifully furnished home to make it far more inviting and gone as far as a complete renovation, including selection of a color scheme and renting furniture.
In every case, there is no doubt that Susan is able to get every home she stages for me sold faster and for a higher price.
I am so convinced that Susan makes such a significant difference that I cover the initial 3-hour home staging consultation fee as part of my services as a listing agent.
Susan is the best professional home stager I know. In addition, she is both delightful and a pleasure to work with.”
“We are thrilled to share that we signed a contract for the sale of our house. While the market is not great in our price range, all you need is one family that can envision your home as their own. The work you did to help us purge/repurpose 30 years of stuff and arrange the rooms to best showcase what our house has to offer was undoubtedly a factor.
I learned a lot from seeing our house through your eyes, and I even enjoyed sliding furniture with you to find the right look for each room.
Also, I see you are doing a series of workshops—kudos to you! I am going to recommend these workshops to my friends.
Thanks so much.”
“Bringing Susan in to stage is always a good idea and a great investment, given the results.
She transformed and prepared this house for sale with a lot of decluttering and reorganizing, especially on the first floor of the home. The sunroom, which was way too crowded, ended up a perfect office and the living and dining rooms were also redone to show off the beautiful hardwood floors.
It was an amazing transformation, and my clients and I could not be happier with the results. There are multiple over-asking offers on the home, and we are convinced that the expert staging is responsible for this outcome.”
