Home Staging Case Study

by Susan AtwellHome Staging Success Stories

Bidding war goes to buyer who “hated” this home just one year earlier.

As discussed in my article Home Staging Proof written for The Somers Record, there’s one experiment, conducted all-too-often, which proves that home staging works. The experiment goes something like this…

First, attempt to sell a home “as is.” After a period of time, if it does not sell, take it off the market, stage it, and relist. Finally, compare your results.

This 2,300-square-foot, 4-bedroom, million-dollar property in the heart of Rye, NY, is the closest thing we have seen to that perfect home staging case study.

A year before contacting Atwell Staged Home, owners Robert and Judith put their home on the market. When the home doesn’t sell, they settle on renting it. After their tenant’s term ends—still wanting to sell the home and not be landlords—the out-of-town owners hire AtWell Staged Home to help them sell quickly and for top dollar.

The home feels awkward without furniture, a bit small and gloomy, due to all the dark wood moldings.

We suggest painting the entry, living room, and dining room moldings white – since they are in most of the other rooms in the home. That alone creates a better flow and more light upon entering, improving that critical first impression.

The final touch is cleaning and decorating this home with rental furniture and accessories.

Here’s what these home sellers have to say about their home staging experience:

“The transformation worked and things are moving fast!

We had a great offer at asking price…before the public open house. Remarkably, the same buyers had seen the house last year and hated it! (This might make a great case study for you.)

You predicted that we would get another offer and we sure did! Higher than the first offer, but the first buyer matched it, so we signed a contract with the first buyer today. They are looking for a fast closing, and that works for us.

Great job by you and your team. It was a pleasure working with you, and Judith and I were very impressed with the results! Thank you for your vision and attention to detail.”

Robert & Judith E.

Rye, NY

So the next time someone asks you if home staging works, you can answer with a resounding “YES!”

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