Discover how home staging combats home buyer confusion and leads to faster sales.

It’s said that a confused mind never buys. This is as true for home buying as with any other purchase.

AtWell Staged Home specializes in properly preparing owner-occupied homes for sale by cutting the confusion so that buyers feel confident in their purchase and sellers feel secure in the presentation of their home.

As most of us know, people buy on emotion and justify it later with logic. So the last thing we want to do is make potential buyers think, or be in their heads, when shopping for a home.

Thinking is hard work, and buying a home should be an enjoyable experience.

Bottom line, the more we make buyers think, the more confused they become and the less likely they are to buy.

But the opposite of a confused mind is a quiet, or clear, mind, and a clear mind is more likely to buy.

Since we’re asking potential home buyers to make one of the biggest investments of their lifetime, we want to make sure that they are excited about their purchase.

Here are a few guidelines for keeping home buyers out of their head and in their hearts when viewing your home—both in person and online.

• Don’t overwhelm your buyer with too much stuff or visually busy spaces. Too many small and personal items distract home buyers.

If people are looking at your family photos and trying to figure out whether they know these people, then they’re not looking at what they’re buying—like the windows, fireplace, moldings, hardwood floors, and the views.

The key is proper editing and arrangement of each space. Keep items that warm and enhance a room’s best features and eliminate those that distract.

• Don’t underwhelm your buyer by removing so many items that the spaces feel abandoned, cold, uninviting, or even small.

Believe it or not, over-decluttering is a thing. Finding a balance between too much and too little is the secret.

• Don’t give too many options for how a room can be used.

Remember, home buying is like speed dating.

Within seconds buyers are trying to figure out the identity (or purpose) of each space, whether it meets their needs, are they attracted to it, and do they want to make a lifelong commitment.

To help your buyers fall in love and commit, you want to define each space. Give each space one solid purpose.

• Create a consistent and cohesive look and feel throughout the home and property.

The eye naturally gravitates to anomalies—those things that are unexpected or out of place.

Sesame Street’s song “One of These Things” says it best. “One of these things is not like the others. One of these things doesn’t belong.”

Stage every area, both inside and out, to create unified spaces that fit together.

• Know your target market. Understand who already lives in your neighborhood or building. Are they single, first-time home buyers, young families, or retirees? When decorating your home to sell, cast a wide net to appeal to the specific needs and wants of your target audience.

Following these simple steps can help to eliminate all doubts a potential buyer might have.

And this is what AtWell Staged Home does. We remove distractions and enhance your home’s best features, always taking into account that you still need to live in your home while it’s on the market.

Here’s how we applied these tips to help a Mamaroneck family sell in record time.

Not everyone is excited to be selling. A young family buys what they hope is their forever home. Circumstances change, and after only a year in their new home, the decision is made to move out of state. Now this young family has 10 days to stage and get their home on the market.

After an initial 3-hour consultation, a plan is formulated. Rental furniture is considered for some spaces, but these home sellers choose to invest those funds into structural fixes that will be staying with the home instead.

We use our Stage to Profit® system to decorate this home with what they already have, enhanced only by a few select purchases from HomeGoods, Amazon, and a free kitchen table found online.

This 4-bedroom, 3-bath, 3,200-square-foot, Mamaroneck, NY, home is staged on a dime in 10 days and sells for $108K, or 8%, over asking, with multiple offers, and is in contract the first listing week.

As an added bonus, this $1.5M sale price is $290K, or 25% higher, than their original purchase price, just one year earlier.

Results like this are why so many home sellers and Realtors rely on AtWell Staged Home to abolish all buyer confusion by properly preparing their homes and listings for sale.

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