Home Staging Case Study

PlanOmaticBidding war goes to buyer who “hated” this home just one year earlier.

As discussed in my article Home Staging Proof written for The Somers Record, there’s one experiment, conducted all-too-often, which proves that home staging works. The experiment goes something like this…

First, attempt to sell a home “as is.” After a period of time, if it does not sell, take it off the market, stage it, and relist. Finally, compare your results.

This 2,300-square-foot, 4-bedroom, million-dollar property in the heart of Rye, NY, is the closest thing we have seen to that perfect home staging case study.

A year before contacting Atwell Staged Home, owners Robert and Judith put their home on the market. When the home doesn’t sell, they settle on renting it. After their tenant’s term ends—still wanting to sell the home and not be landlords—the out-of-town owners hire AtWell Staged Home to help them sell quickly and for top dollar.

The home feels awkward without furniture, a bit small and gloomy, due to all the dark wood moldings.

We suggest painting the entry, living room, and dining room moldings white – since they are in most of the other rooms in the home. That alone creates a better flow and more light upon entering, improving that critical first impression.

The final touch is cleaning and decorating this home with rental furniture and accessories.

Here’s what these home sellers have to say about their home staging experience:

“The transformation worked and things are moving fast!

We had a great offer at asking price…before the public open house. Remarkably, the same buyers had seen the house last year and hated it! (This might make a great case study for you.)

You predicted that we would get another offer and we sure did! Higher than the first offer, but the first buyer matched it, so we signed a contract with the first buyer today. They are looking for a fast closing, and that works for us.

Great job by you and your team. It was a pleasure working with you, and Judith and I were very impressed with the results! Thank you for your vision and attention to detail.”

 – Robert & Judith E., Rye, NY

So the next time someone asks you if home staging works, you can answer with a resounding “YES!”

 

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Front Porch – Before

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Front Porch – After

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Dining Room – Before

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Dining Room – After

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Dining Room – Before

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Dining Room – After

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Dining Room – Before

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Dining Room – After

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Kitchen/Dining – Before

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Kitchen/Dining – After

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Kitchen – Before

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Kitchen – After

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Living – Before

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Living – After

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Living – Before

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Living – After

office1_beforeEntry – Before

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Entry – After

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Bath – Before

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Bath – After

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Master Bath – Before

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Master Bath – After

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Master – Before

PlanOmatic

Master – After

 


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Westchester Putnam Real Estate Report: 2016 Third-Quarter

Below is an excerpt from the Hudson Gateway Association of Realtors’ (HGAR) 2016 third-quarter report for Westchester Putnam real estate.

The Hudson Gateway region’s real estate market continued its high-volume roll through the third quarter of this year although at a slower pace than for the first two quarters of the year. Realtors participating in the Hudson Gateway Multiple Listing Service, Inc. (MLS), a subsidiary of the Hudson Gateway Association of Realtors, reported 5,644 closed residential sales of single family houses, condominiums, cooperatives and 2-4 family properties in the four-county area served by the MLS. This volume constituted a 7% increase over last year’s third quarter sales but did not reach the 12% year-to-year increase posted in the first quarter nor the surge of 23% in the second quarter. Counting all three quarters thus far, 2016’s sales volume is running about 15% higher than last year’s.

The current market is looking a lot like 2015 with its high sales rates, average sales prices that vary by county but that generally show only small changes up or down from last year, and a continuing drawdown of inventory which so far has not resulted in either competitive price increases or market contraction. The year-to-year drop in inventory is dramatic. There were 11,734 residential listings posted with the MLS at the close of the third quarter of 2015. One year later that number had decreased by 20% to 9,387 properties. Read the complete report here.

To compare this report with earlier reports, visit HGAR.com.

 


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Home Staging Briarcliff Manor

Home Staging Briarcliff Manor delivers top dollar for seller on first listing day.

exterior_listing1_afterGary wants top dollar for his Briarcliff Manor home. Ken Wile of Redfin in Scarsdale recommends home staging to help achieve this goal.

Gary does his homework to find the right home stager. In his search, one stager tells him to replace all of his furniture with rental furniture. That quote comes to over 10k. Gary is not keen on spending that kind of money, but he still wants top dollar.

Finally, AtWell Staged Home suggests using Gary’s own furniture to stage and only supplementing with rental furniture to fill a few gaps. A much more financially attractive option.

We start with an initial “working” consultation. In just two hours, we have a plan for how to complete the staging.

During the consultation, we discover that the home is in much better shape than anticipated. Additionally, we discover that there are several usable pieces of furniture and accessories begging to be used.

We still need to rent a few pieces – 3 chairs, 3 rugs, 4 lamps, 3 art pieces, and a dining table with 6 chairs – along with purchasing some pillows and 3 more lamps. Total spent for rental items, purchases, and labor come to under 5k.

When Realtor Ken Wile returns with the photographer, both are blown away. Excited by the transformation they rush to list the home the same evening.

The first offer comes in on the first listing day for this 4-bedroom, 2,600-square-foot, Briarcliff Manor, NY, home. To avoid any potential competition, the buyer agrees to pay full price on this 650k home.

After seeing the transformation, Ken invites me to present at his office and begins referring me to more clients. His first text goes like this:

“What’s your next availability? I’m excited to see your magic in real time. No pressure.”

Since then, we’ve staged 3 more homes and look forward to helping more of Ken’s clients sell quickly and for top dollar!

Here’s what Ken has to say:

Ken Wile Redfin“I recommended my client stage his almost empty house. The comparable sales showed a wide range in which the home could sell. After Susan’s staging, we had an accepted offer even before the first open house, and at the highest end of that price range. My client and I could not be happier with the process and results. Susan is my go-to Home Stager.”

 – Ken Wile, Redfin Real Estate Agent, Scarsdale, NY

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Dining Room – Before

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Dining Room – After
This is the only room in complete need of furniture. All items – furniture, art, rug – rented. Bowl and candles purchased.

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Living Room – Before

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Living Room – After
Rental items: area rug and brown chair. Purchase: 3 lamps, 3 pillows. All other items found in home.

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Living Room – Before

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Living Room – After

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Entry – Before

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Entry – After
Rental: Ficus and bench. Purchase: pillow.

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Family Room – Before

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Family Room – After
Rental: area rug, lamps, ficus, and chair. All other items found in home. Purchase: 1 pillow.

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Family Room – Before

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Family Room – After
Rental: area rug, lamps, ficus, and chair. All other items found in home. Purchase: 1 pillow.

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Boy Bedroom – Before

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Boy Bedroom – After
Purchase: floor lamp and bedding. All other items found in home.

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Bedroom – Before

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Bedroom – After
Purchase: 1 floor lamp. All other items found in home.

 


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New Year’s Resolution: Commit to Home Improvement

If you had to sell your home tomorrow, would you be ready?

By Susan Atwell as published in The Somers Record

New Year's Resolution for Your Home

Years before becoming a home stager, I purchase my first home, and as I ponder the inevitable and truly necessary upgrades and changes, I am keenly aware of how important it is to keep resale in mind. Maybe I’m just an optimist, hoping that Prince Charming or Publisher’s Clearing House will someday come knocking on my door, or maybe I just realize that you can never tell when life will change. Whatever the reasons, I know I wouldn’t want to be forced to put my life on hold just because of a few neglected home improvements, repairs, or upgrades. “Be prepared” is not only the Boy Scout motto, but mine as well.

After moving into my small, one-bedroom condo, I make a list of all the potential improvements. Besides the avocado green kitchen appliances and 1970’s wallpaper, there are all the builder-grade light fixtures, moldings, and finishes. My list includes upgrades to the doors, moldings, flooring, reconfiguration of closets, a bathroom upgrade, and the biggest item of all, a complete kitchen remodel.

Chunking it out by year makes it achievable. Each year, first picking a project, then estimating costs and setting the time line, along with the inevitable savings plan, keeps the momentum going. Over the course of seven years, learning and earning as I go, I work my way from the smallest and least expensive projects to that final and most ambitious project, the kitchen remodel.

So why not make this year, and every year, the year you resolve to tackle just one of your own home-improvement projects? This is an easy resolution that takes little willpower or sacrifice. It’s not about restrictions, it’s about personal enjoyment and return on investment.

The key is making changes that you will enjoy while simultaneously adding value to your biggest investment, your home. My first rule of thumb? Keep in mind the next potential owner. Will it most likely be a family, senior, or young professional? Will the new owner be on a fixed income, or is this his/her starter home? For me, knowing that I am the third owner of my home, tells me that I will probably not be the last. So I simply take what others have started and build on it for the next owner.

Even so, I never make a change that I don’t absolutely love and–here’s the tricky part–know that I will love for years to come. My second rule of thumb is to go for classic design and neutrals with your biggest and/or most labor-intensive investments. Have fun with color and style, with the finishing touches like paint, light fixtures, hardware, and accessories. I choose white cabinets, white tile, and white appliances. Sounds boring, right? All that white. Well, the beauty of white is that it goes with any color palette you choose. You may need to repaint before the sale, to depersonalize those choices, but you will probably need to do that anyway.

Repairs and maintenance are your top priority. Keep up with minor repairs as they occur, and plan ahead for major maintenance and upgrades. Everyone knows that kitchens and baths sell houses, so pay special attention to keeping these spaces current. As stated earlier, paint, light fixtures, hardware, and window treatments are easy and inexpensive upgrades that can change the look and feel of a room for little investment. Do you remember remarking on things during the buying process that you said you would fix after the purchase? Well, now is the time to fit those items into your plan. Remember, if you didn’t like these things when you initially saw the home, it’s likely the next buyer won’t like them either.

Does this all sound like too much work? Well, imagine what a potential home buyer will say if you don’t make these changes. Not only are you asking a new buyer to pay big bucks for your home, you’re asking him/her to make the improvements that you refused to tackle as well. Keep in mind–at a minimum–that buyers desire a move-in-ready home. No buyer wants to pay top dollar for a project.

Having trouble choosing which projects to attack? Seek the advice of the real estate agent who sold you the home or a professional home stager. Use this time to brainstorm all your goals–both short and long term–while breaking them down by priority and value added.

As a home stager, one of the saddest statements I hear from my home sellers is, “I wish I had made these changes before I decided to sell so that I could enjoy them.” Start this year with no regrets, and end it happier than you were when it began.

Click here to download and share this article in PDF format.

 


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Home Staging Armonk

Realtor benefits greatly from home staging.

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Colleen knows that home staging sells homes faster and for more money and starts prepping her home for sale earlier than most. We first speak at the end of last summer. Colleen postpones our meeting to allow her more time to sort out all the belongings in her almost 5,000-square-foot home of 25 years. No small task for one person.

In the spring Colleen reaches out to us again. She still feels she needs more time, but does not postpone the meeting, instead choosing to move forward with preparing her home for sale.

Our first meeting is a 2-hour working consultation. We review the entire house, inside and out, and finish by making a plan to accomplish the fix-ups, updating light fixtures, window treatment removal, painting, new carpeting, repairs, decluttering, organizing, and yes, the staging.

There’s a lot of work to be done before the final fluff. We recommend professional organizer Andrea Bowser of Space Matters in Yorktown Heights, NY, to handle that task.

It’s a collaborative effort for a home owner who still loves her home very much and needs to feel good living in it while it’s on the market. After 2 weeks of professional organizing and a few days of staging, this home lists in the heart of the spring market.

This 4 bedroom, 5 bath, 4,650-square-foot Armonk home is in contract in just 34 days, and sells for $1.4M, just 3.4 percent below asking price.

Colleen moves on to her next adventure exactly one year after our initial contact. After a year of solo work, just a few weeks of work with a coordinated team of professionals allows Colleen to realize her goal.  I’m reminded of the Helen Keller quote, “Alone we can do so little; together we can do so much.”

Here’s how Colleen sums up the experience.

“I am a real estate agent and it finally was time to sell MY own home. I had been following Susan Atwell on line for many years and called her in to give me an objective eye as to what I needed to change to get the house sold quickly and to appeal to the most number of buyers. As an agent, I realize that sellers, myself included, do not always see what the public sees. Sellers remember the day they picked out the new carpeting and wallpaper and how expensive they were… they are reluctant to consider that today’s buyers are no longer into those colors and prints. Susan came in and did a comprehensive survey of my 4500-square-foot home and made suggestions. Together we started the work of making my home “showtime ready.” I also needed help to organize and declutter after raising 4 kids in that home over 25 years. After shopping, moving, junking, decluttering, and storing, we were able to get my home to market with a buyer within 2 to 3 weeks. Susan was able to call in all the right people to help me do the job in a very short period of time. I would highly recommend Susan to any of my clients.”

– Colleen M Gallagher, Realtor / Home Seller, Armonk, NY

Enjoy a few of our favorite transformations and listing pictures.

 

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Bedroom – Before

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Bedroom – After

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Dining Room – Before

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Dining Room – After

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Living Room – Before

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Living Room – After

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Kitchen – Before

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Kitchen – After

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Basement – Before

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Basement – After

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Bedroom – Before

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Bedroom – After

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Kids Study Room/Office – Before

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Kids Study Room/Office – After

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Family Room – Before

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Family Room – After

 


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Home Staging Chappaqua

Chappaqua home staging success story in the sellers’ own words.

master2_listingSeller John finds AtWell Staged Home through a Google search. He confides in me later that I am not the only stager he considers, but that after speaking by phone, I become his first choice.

John, recently retired, is taking the lead in managing the fix-ups and decluttering activities. Tracey, his wife, is very involved but still works full-time. Their goal is to sell quickly and move to a home they’ve already purchased in western Massachusetts.

A good sense of humor adds to the fun of this project. In one note John tells me, “We have made several trips to Goodwill in the past couple of weeks, but it seems like the clutter is breeding behind our backs.” I think we can all relate to that feeling!

After we finish the full staging day, John writes again, this time to thank us, stating, “The house looks great. You have a terrific eye.” Followed by another update when John informs me that his agent “said you did a terrific job and wants your name…I told the Realtor that your name is Mighty Mouse. That’s OK, right?”

Just days after listing, John sends me this incredible update.

“We had an open house Sunday and got an offer for the full asking price on Monday. The house had really been on the market for only two days.

Everyone has commented on how nice the house looks. The photographer kept saying, ‘Thank you so much for having the house look this nice. You would not believe some of the messes I have had to shoot around.’

Susan, I know we paid you, but these days I have almost gotten used to not getting everything I think I have paid for. You were a wonderful exception to that trend. Your suggestions made this home literally pop out in the eyes of the agents and prospective buyers. Even those who wanted a center-hall colonial instead commented on how wonderfully the house showed.

What could be better than that? And I love what the photographer said as well. But then this happens.

It turns out our septic system failed. So we lost the bid because we still don’t have a price on a new system.

The process takes months, and we have decided to take the house off the market until we know and then decide if we want to list it for more to recoup some of the septic cost.

The odd thing is that we still have two buyers who want the home and are willing to wait. One has just raised their bid to asking price, and the other is coming in over it. So we may get either full asking price, or over, when we put it back on the market.

My comments about your work still stand, no matter what we get for the house. I think having two buyers still bidding while the house is not even officially on the market is in no small part a testament to your staging.

I’ll keep you in the loop as this drama unfolds.”

And finally, this:

“Well, the gods may be smiling.

As you know we pulled the house off the market due to the septic problems and were planning on relisting at a higher price later in the summer.

We got a full-price bid even though the house was off the market. I countered with 16 grand over the asking price in order to stop us from putting the house back on the market at a slightly higher price. The current prospective buyers accepted.

I met the buyer yesterday after the inspection. He kept telling me how well the house was maintained and how well it showed. Some of that is a year’s worth of blood, sweat, and money we put into repairs, the rest is your work.”

So does home staging pay? John certainly thinks so!

“BTW, the sale price in the contract is $16,000 over the asking price. I should give you a cut. Oh, wait…I already did that.”

living3_listing_cropOur “cut” is less than $2k for this (now) $915k, 4-bedroom, 3,115 square-foot home built in 1930. A great ROI. The home staging investment starts with a three-hour consultation to create the plan. Following painting, floor refinishing, and junk removal, we return for a full-day of staging, making the home ready for pictures.

And John’s final note, received two days before closing, includes a picture of Tracey in a room filled with boxes. It states:

“All of those wonderfully arranged and decluttered household items from Chappaqua are now cluttering up our new home in a serious way. I think we need to have a bonfire.

Closing is Friday. We have already signed the papers and will just be on standby via phone if there are any questions.

But, the story won’t change as far as your role goes. We got three full price offers after the first open house. Unfortunately we had to take the house off the market when the septic system failed. We expected not to be able to put it back on until fall but, we got a surprise offer of $16,000.00 over our asking price from buyers who liked the house so much that they submitted the bid to convince us not to put the house back on the market.

Since they had first seen the house during that first open house weekend, they had looked at over 20 other homes in Chappaqua and said they realized that ours was in the best shape overall, including the decor.

Of course a brand-new septic might be considered a selling point, but it was one we had not intended to offer. That’s a whole lot of equity we left in the backyard.

The bottom line is, we got an extra 16 grand that we could put toward the price of fixing the septic system that we likely would never have gotten if you hadn’t done such a bang up job with the staging.

Now come on up here and help us dig out!!”

My final suggestion for John is to enjoy his new home, but put items aside for the bonfire and send smoke signals if he needs help.

(Click images to enlarge.)

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Den – Before

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Den – After

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Den – Before

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Den – After

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Dining Area – Before

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Dining Area – After

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Living/Dining Room – Before

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Living/Dining Room – After

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Master Bedroom – Before

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Master Bedroom – After

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Child Bedroom – Before

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Child Bedroom – After

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Child Bedroom – Before

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Child Bedroom – After

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Guest Bedroom – Before

upper_bedroom1_listingGuest Bedroom – After

upper_bedroom2_beforeGuest Bedroom – Before

upper_bedroom2_afterGuest Bedroom – After

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Bedroom – Before

upper_master1_afterBedroom – After

upper_master2_beforeBedroom – Before

upper_master2_afterBedroom – After

upper_master3_beforeBedroom – Before

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Bedroom After

 


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When Home Staging is Personal

master2_afterAfter a close neighbor’s passing, AtWell Staged Home helps the family move on.

I meet Maddie almost 20 years ago when I buy my first home in Heritage Hills. She is one of my neighbors in our little cluster of eleven units. Through the years Maddie and I share many hellos, neighborly conversations, a few recipes and meals, and most recently, cluster-captain responsibilities (she volunteers me because, as she says, you’re doing everything a cluster-captain does anyway).

Last October while I am getting out of my car, I notice her younger sister (who lives just around the corner) pull in and park. I ask if she needs any assistance, and as we walk to Maddie’s unit, she tells me that she is there to visit Maddie’s two daughters, Nancee and Susan. They are beginning the process of clearing out Maddie’s home, now that Maddie has moved closer to daughter Susan in an assisted living facility. I ask if they have any plans for the unit, and she thinks they are preparing to sell. I then ask if she thinks it would be out of place for me to ask if they need assistance.

I don’t know how my offer to help will be greeted by Maddie’s daughters, but I know from all my experience how overwhelming it is to not only have to clean out a loved one’s home but to also make all the decisions related to fix-ups, home staging, and selling. Where do you make your investments? What do you need to do to sell? Where do you start?

Maddie lived in this home for 30 years. She had been a smoker, and that is this home’s biggest challenge—a hurdle most buyers cannot get past. I suggest a 10k budget to avoid an even larger price reduction.

Within an hour we have a plan, and Nancee and Susan support it 100%. The home staging plan works, and there is now a lovely retired couple calling this their permanent home.

The unit receives three offers during the first three listing days and finally sells for 99% of asking.

DeeRoider“Dear Susan,
As Maddie’s realtor and friend of her children, I cannot thank you enough for your professionalism and great eye for design. Your assistance made the difference in achieving a rapid sale at a great sale price. I cannot thank you enough and I know we will be working together again. All the best to you, Dee”

– Dorothea J. “Dee” Roider, Licensed Associate Real Estate Broker, William Raveis Real Estate, Katonah, NY

The first task is to remove the carpeting. Next, the vents are cleaned all the way into the air-conditioning unit. Finally, we paint, add new carpet, take up the dusty rose colored tile in the entry and lay new linoleum in the kitchen, extending it through the entry. Hours and hours are spent cleaning the furniture and fixtures that remain. We even remove the awning to let in the light and show off the private deck.

July 2, on what would have been Maddie’s 93rd birthday, a celebration of her life is held at the Presbyterian Church in Katonah. The girls share how they have gotten closer during this experience, and I witness it firsthand. There is never an argument or frustration, and each manages the part that best suits her personality. I know Maddie is so proud.
Susan and Nancee are more than pleased with the work and confide in me that they never really knew how nice this unit is until the staging is complete.

“Amazing transformation!! Thank you so much.” – Susan, Maddie’s Daughter

Neighbors come in all flavors, and I have been blessed. I will always remember Maddie fondly, and I think of her often.

(Click images to enlarge.)

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Living/Dining Room – Before

living1_after

Living/Dining Room – After

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Living/Dining Room – Before

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Living/Dining Room – After

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Living/Dining Room – Before

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Living/Dining Room – After

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Living/Dining Room – Before

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Living/Dining Room – After

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Living/Dining Room – Before

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Living/Dining Room – After

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Living/Dining Room – Before

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Living/Dining Room – After

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Kitchen – Before

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Kitchen – Before

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Kitchen – Before

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Kitchen – Before

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Kitchen – Before

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Kitchen – Before

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Bath – Before

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Bath – After

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Bath – Before

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Bath – After

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Bedroom – Before

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Bedroom – After

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Bedroom – Before

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Bedroom – After

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Laundry – Before 

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Laundry – After

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Master Bath – Before

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Master Bath – After

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Master Bedroom – Before

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Master Bedroom – After

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Master Bedroom – Before

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Master Bedroom – After

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Master Bedroom – Before

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Master Bedroom – After

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Deck – Before

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Deck – After

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Deck – Before

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Deck – After

 


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Westchester Putnam Real Estate Report: 2016 Second-Quarter

Get “The Skinny” on the Westchester Putnam real estate market in this 2-minute video:

Below is an excerpt from the Hudson Gateway Association of Realtors’ (HGAR) 2016 second-quarter report for Westchester Putnam real estate.

Prospective homebuyers who were out in force during the first several months of 2016 came to the closing table during the second quarter to post a five-year high of transactions. Realtors in the four-county area comprising the Hudson Gateway Multiple Listing Service, a subsidiary of the Hudson Gateway Association of Realtors, reported 4,526 closings of single family houses, condominiums, cooperatives and 2-4 family houses, an increase of 23% over the 3,669 closings reported in the second quarter of last year. The powerful second quarter results continued the strong recovery in this region that commenced in 2011.

The increases were largely concentrated in the single family house sectors of the four counties. Overall, Putnam County had the largest increase in sales – 32% – followed closely by Orange County at 30%. There were no decreases by county or by property type but for a few statistical artifacts in low-volume cooperative and multifamily sectors in Orange County.

For the past two or three years member Realtors have reported a gradual tightening of the availability of properties for sale in the region, reflecting that high sales volumes have been outpacing new listings. Up to now, this has not been too much of a problem; the main consequence being to slow the decision-making process of prospective purchasers as they take more time to find suitable properties. That may be changing, however, as the second quarter closed with significant year-over-year double-digit decreases in inventory.

At the close of the second quarter of 2015 there were 12,400 for-sale properties recorded with the multiple listing service in its four-county service area and among the four property types. At June 30, 2016 there were 9,972 properties, a decrease of 20%. On a percentage basis, Putnam County inventory dropped the most – 22%. On a volume basis, Westchester being the largest county, end-of-quarter inventory fell by 945 properties or 16% from last year at this date. Read the complete report here.

To compare this report with earlier reports, visit HGAR.com.

 


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Cooking Up a New Kitchen

Planning an overdue kitchen upgrade is no longer keeping this couple up at night.

Poor Ron. He struggles for months planning his new kitchen upgrade. Finally, wife, Mary Lou, contacts me to put an end to his suffering.

We meet at their home, and within 30 minutes of seeing the current layout, learning what they want from the space, and understanding their budget requirements, I change every single plan that Ron has previously made. And the best part, it’s exactly what they want.

Within 2 weeks we are working with kitchen designer John at Kitchen and Bath Design Center in Bedford Hills, NY, to perfect our design concept and give Ron and Mary Lou choices that fit both their budget and style.

Finally, I shop with Ron and Mary Lou for flooring and a decorative pendant to complete the look. Meanwhile, Ron undertakes the task of finding a contractor and the best deal on new kitchen appliances.

This kitchen loses a table while gaining function and storage. The fact that it is now more beautiful is a welcome bonus. The large dining room is the next space to be transformed.

Here’s what Ron and Mary Lou have to say about their experience with AtWell Staged Home.

“When we started working with Susan, we presented her with a real challenge. Our kitchen desperately needed more countertop and storage space, but we did not want to expand the footprint of the room.

Susan’s design turned the room completely around, literally, putting the sink under the window. This was something we had always dreamed of doing but did not think was possible.

Now we’re in a brand-new kitchen with so much countertop and storage space that we have yet to use all of the cupboards!

We love the new design and all the new features, such as larger and more energy efficient appliances, under-cabinet and recessed lighting, self-closing cabinets, and a built-in microwave. Best of all, we finally have our first dishwasher. Something Susan insisted we include, and are we ever glad she did!

Susan expertly guided us throughout the entire process and was always available to answer our questions or address our concerns. We’re thankful for her input and design ideas and would highly recommend her.”

Ron & Mary Lou F.
Yorktown Heights, NY

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Kitchen – Before Remodel
View from Living Room

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Kitchen – After Remodel
View from Living Room

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Kitchen – Before Remodel
View from Living Room

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Kitchen – After Remodel
View from Living Room

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Kitchen – Before Remodel
View from Dining Room

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Kitchen – After Remodel
View from Dining Room

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Kitchen – Before Remodel
View of Back Wall

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Kitchen – After Remodel
View of Back Wall

 


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Flip This House Staging

Home staging reaps higher returns for house flipper.

living1_listingHouse flipping is popular once again. And today’s house flipper is even more savvy than those in the business just a few years ago. They have to be. Successful flippers understand the value that staging a home to sell has to their bottom line. Making the sale as quickly as possible is key to return on investment, and in house flipping, ROI is king.

Time is the enemy of house flippers. The key is to fix up the home as quickly as possible and return the new and improved version to market in record time.

The longer it takes to fix, upgrade, and sell a home, the less profit for the investors. Marketing the upgraded property is the final step, and home staging is a huge part of that marketing plan. Creating a beautiful home that helps buyers connect emotionally speeds the sale.

When Mike and Shannon contact me about staging their house flips, we work with them to create the most cost-effective house flip possible.

How does AtWell Staged Home do that? Well, in this case, we rent only the larger pieces of furniture—sofas, beds, tables, chairs, area rugs, lamps—while building an inventory of art, accessories, bedding, and towels for our flippers, Mike and Shannon. Using this rinse-and-repeat technique doesn’t just minimize the monthly rental, it also speeds the staging process. We keenly understand ROI and focus on making our clients money.

Here’s what Mike and Shannon have to say about their first flip of a $250,000, 1,700 square-foot raised ranch on a cul-de-sac in Stratford, CT:

It’s funny, but the house had its first offer BEFORE the open house and then got a full asking price offer the day of the open house. I found out they want to buy the house and everything in it. Exactly as it is. Lock, stock & barrel. Nice job! Truly appreciate all your help and flexibility with our very fluid construction schedule. I’m blaming you for the quick sale 😉

– Mike & Shannon Robinson
NorthAmericanHomeSolutions.com

(Click image to enlarge.)

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Entry/Living Room – Before

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Entry/Living Room – After

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Living Room – Before

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Living Room – After

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Living/Dining/Kitchen Area – Before

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Living/Dining/Kitchen – After

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Kitchen – Before

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Kitchen – After

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Master Bedroom – Before

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Master Bedroom – After

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Master Bedroom – Before

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Master Bedroom – After

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Sunroom – Before

master_sunroom1_after

Sunroom – After

 


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